Necessary storage to make the site work, and only with your consent the LinkedIn Insight Tag and the Google Ads tag to measure our ads. Here you can read exactly what we store.
Cookies are small text files that a website places on your device to remember your preferences, manage sessions and — if you want — measure visits or make ads more relevant. Not all cookies are the same: some are genuinely needed to make the site work, others are optional.
The Dutch cookie law (article 11.7a of the Telecommunications Act) and the GDPR say: for anything that isn't strictly necessary, we first ask for your consent. We agree.
We use no analytics cookies (no Google Analytics, no Meta Pixel). For marketing we only use the LinkedIn Insight Tag and the Google Ads tag, and they load only after you consent. Without consent they are not loaded and LinkedIn and Google place nothing through our site.
What we do use is local storage in your browser (localStorage and sessionStorage). It works much like a cookie, but it isn't sent to us. It is needed to make the site work, so it doesn't require your consent.
| Name | Purpose | Retention |
|---|---|---|
| bhl_consent | Remembers your choice in the cookie banner (localStorage) | Until you clear it or change your choice |
| bhl_fenna_sessie, bhl_fenna_historie, bhl_fenna_bant | Keeps your conversation with Fenna while your tab is open (sessionStorage). This is stored only in your own browser; we do not store your conversation. | Until you close the tab |
| bhl_henk_session | Temporary session number for the question field on the homepage (sessionStorage) | Until you close the tab |
| bhl_herkomst | Remembers through which ad or site you arrived (the utm codes in the link, the referring site and the first page), so that with an enquiry or sign-up we know which campaign works (sessionStorage). No cookie, no ID, no profile; it is only sent when you submit a form yourself. | Until you close the tab |
If you consent to "Marketing" (or click "Accept all"), we load the LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company. It lets us measure which LinkedIn ads lead to an enquiry or sign-up, and show ads to people who visited our site. LinkedIn places its own cookies for this and processes data such as your IP address, browser and the pages you visit. We only see totals, not data about you personally.
| Name | Purpose | Retention |
|---|---|---|
| bcookie, li_sugr | Recognises your browser for ad measurement (LinkedIn) | Up to 1 year / 3 months |
| lidc | Distributes traffic across LinkedIn's servers | 1 day |
| UserMatchHistory, AnalyticsSyncHistory | Links visits to ads and records when data was exchanged (LinkedIn) | 30 days |
LinkedIn may change the names and retention of its cookies. See LinkedIn's cookie table and privacy policy. You can withdraw your consent at any time via "Cookie settings"; after that we no longer load the tag.
With the same consent for "Marketing" we also load the Google Ads tag from Google Ireland Limited. It lets us measure which Google ads lead to an enquiry or sign-up. Google places its own cookies for this and processes data such as your IP address, browser and the pages you visit. We only see totals, not data about you personally. Without consent we do not load the tag.
| Name | Purpose | Retention |
|---|---|---|
| _gcl_au, _gcl_aw | Links a click on a Google ad to an enquiry or sign-up (Google Ads) | 90 days |
Google may change the names and retention periods of its cookies. See Google's advertising cookies and Google's privacy policy. You can withdraw your consent at any time via "Cookie settings"; after that we no longer load the tag.
You can manage your settings in two ways:
A few external services are needed to make the site work. They don't place cookies through our site, but they do process technical data such as your IP address:
You can read more about these parties and what they do with your data in our privacy notice.
If our cookies change, we will update this notice and — if the change is material — ask for your consent again.
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